Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Here are the top 5 questions you need to ask any SEO agency in Ocala before you hire them.
1. What is your philosophy of approaching SEO to deliver results?
This is actually a more important question than you might realize at first. Not approaching SEO as a stand-alone practice, but as part of an integrated digital marketing strategy is the only way to truly engage your audience. A standalone approach will not deliver results because it does not consider the user experience as a whole.
2. How will you integrate our company with the search engines when working on SEO?
The inherent problem in SEO is that it is a moving target. No matter how deep your pockets are, no one can afford to constantly update a search engine strategy to stay relevant. This means that the most comprehensive of local SEO strategies will require a deep understanding of how not only to be found on search engines but also how to stay relevant once you have been found.
3. How will you measure the results of your SEO efforts?
The key to any business is being able to not only see how well it is doing but also be able to measure its progress. In order to get all the benefits of doing SEO in Ocala and keep moving forward, be sure that you have a solid plan for measuring your success at all stages of achieving your goals.
4. Who will handle the back end work of the SEO campaign?
This is another element that not many people think about, but essential in understanding and implementing an effective strategy for SEO and marketing as a whole. It is what happens behind the scenes that really makes SEO effective, and this is where your SEO provider must be able to deliver. Could they hire someone? Could they outsource it? This is just one area to consider when looking for an SEO company.
5. What amount of resources will the SEO campaign require?
The secret of success has more to do with having the right resources than having the most money, so be sure you understand exactly what kind of resources will be needed before making this decision. It is also important to understand that SEO can be an expensive undertaking, but it should not be the most expensive part of your marketing plan.