What is a Meta Title Tag?
The meta title tag is the first thing that the search engine crawls and one of the most important. It’s worth having a Local SEO company that is experienced create this for you because it has to be crafted carefully.
The meta title tag determines what is shown in the browser tab, what is seen in search results, and how it competes with other pages for placement on SERPs.
Correct Length of A Meta Title Tag
Google, and other search engines like Bing, use the meta title tag as the main information for page titles. The length of this tag has a direct correlation to how well your page will rank in search engine results pages (SERPs).
The meta title is often one of the first things people see when they visit your website. It’s important to make it clear and concise – and entice them enough to click on your link. Keep it under 60 characters for best results. Google may truncate titles that exceed this amount of characters, so it’s best to leave some room and not exceed this character limit.
Your meta title should give searchers a reason why they should click on your link so you can get ranked higher in SERPs. For Example: “Trusted Gainesville Web Design & SEO Agency “
As the author of your title tags, you should use keywords that people will be able to find when searching for your site. This is called keyword density and it is important to keep in mind while writing meta title tags. A keyword is the main target and theme of your page, and your title tag is your chance to communicate this
Find Relevant & Informative Search Terms with Google’s Auto-Complete Functionality
1) Type in a word or phrase that is relevant to your industry, but don’t enter
2. Let Google suggest variations and guess what you mean.
3) Scroll down to see all the related words and phrases listed for this query
4) Select the ones you like to gain more insights into how search engines interpret that query
5) Take it a step further and look at the results for each query to consider if this is relevant for you
Bonus: scroll to the bottom of the search results to see related searches